WAG Calls for Floral Interpreters for Art in Bloom 2019
The biennial event returns April 11-14
Winnipeg, Manitoba, January 31, 2019: Today, the Winnipeg Art Gallery (WAG) launches an open call for floral interpreters to be featured at Art in Bloom 2019. This community-organized event blossoms once every two years, inviting professional and amateur floral designers to use flowers to interpret artworks from the WAG collection.
About the Call for Interpreters
• Art in Bloom 2019 takes place April 11-14 at the WAG and centers around a lush exhibit of over 70 floral designs presented alongside the art that inspires them.
• While the call for floral interpreters has been open exclusively to participants of the last Art in Bloom in 2017, today launches an open call to the public at large (individuals or groups), on a first-come first-served basis.
• Participants purchase their own flowers to interpret the artwork of their choice, with no additional fee involved. The individual and their organization will be profiled during the show.
• In addition, a collaboration of individuals will build a massive living wall of Norval Morrisseau’s painting, Androgyny, from the collection of Crown-Indigenous Relations and Northern Affairs Canada, with flowers provided by the event’s lead sponsor, Petals West.
• A listing of available artworks along with living wall panels may be obtained from the Art in Bloom Interpretation Subcommittee, Eleni Wener and Hazel Borys, or by visiting the Art in Bloom Facebook Page.
About Art in Bloom
• The Art in Bloom exhibition on April 12, 13, and 14 is free with Gallery admission and for members of the WAG.
• This playful take on some of Winnipeg’s greatest art treasures is accompanied by live music, art talks, floral workshops, and design demonstrations, along with pop-up shops for local food, potters, and flowers.
• Watch the webpage at wag.ca/aib for information on the ticketed Preview Party on April 11, and more event updates.
• All funds raised at Art in Bloom go to support wellness initiatives at the WAG, with donations accepted at wag.ca/donate.
• At the end of the exhibition, Floral Philanthropy will repurpose all of the flowers and deliver them to hospitals and care homes, to cheer up those who couldn’t attend.
Between now and April 14, 2019, all Winnipeggers who use the hashtag #WAGinBloom to discuss the event will have their names automatically put into a draw to receive a box of chocolates a month courtesy of Chocolatier Constance Popp, one of the local pop-up shops at the WAG during the show!
Every second year, the galleries blossom with a feast for the senses that is Art in Bloom. This community-led event attracts thousands of people to celebrate the power of art and flowers, contributing to our expanded wellness programming at the WAG. We are so excited to see what the community comes up with for 2019!
—Dr. Stephen Borys, WAG Director & CEO
This is an amazing opportunity to get creative during the winter months! In 2017, the interpreters ranged from local celebrities, artists, architects, and florists to school teams and a group of newcomers to Canada. Through your floral interpretation of visual art, you will inspire the community to connect with art and flowers—and each other—in new, creative ways!
—Hazel Borys and Hennie Corrin, Co-Chairs, Art in Bloom 2019
Master Partner: Petals West. Variety Partners: Florist Supply, the History Department at the University of Winnipeg, with generous support from the H. Sanford Riley Fellowship in Canadian History.
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For more information or to arrange interviews, please contact:
Director, Development & Marketing
Winnipeg Art Gallery